"I believe fashion, when it serves you well, allows you to get up in the morning, get out and not think about what you’re up to. It’s most wonderful when it frees your mind from thinking about other things. So clothes that work the best allow you to be the self that you want to be in the world. Maybe it’s a taller self, maybe it’s a thinner self, maybe it’s a more powerful self, maybe it’s a more interesting self… You become yourself in the world and, by doing that, you don’t have to think about yourself all day. You’re not wondering if your bum looks big in the trousers, or if your shirt fits the room, or you’re wearing the right tie…You actually know that you’re comfortable inhabiting the look you’ve created for yourself, whatever that look is. And then you can think about the world. In the act of being some egotistical self, you actually get rid of the ego at a certain point of the day. And that’s, to me, the most important part of it."